The braincentre and headquarters for the Edinburgh Festival Fringe. The Fringe Shop is the front end, with office to the back - the Fringe Press and Performers Centre moves to Appleton Tower in August.
Buy your tickets here. Find information about the Fringe and Fringe programmes, or get your souvenirs here. The Fringe Shop sells paraphenalia such as T-shirts and mugs the year around.
Outside of the Summer months there is not much to see here, but as Edinburgh's Festivals season gets going (and especially in late July and throughout August) the area around the Fringe Shop is a magnet for street performers promoting their shows.
The whole High Street fills up with street performers and people putting on mini shows and thrusting fliers and often free tickets, or 2-for-the-price-of-1 type deals.
Anywhere within the vicinity of the Fringe Shop is a good place to hang out if you just want to get a flavour of the Fringe and preview some of the shows over August.
During June and July, this area of the High Street near the Fringe office is relatively busy with buskers and musicians. There are also many other visitor attractions in this part of Edinburgh's Old Town.