Edinburgh is
urged to sign up to a free-range future
Hugh
Fearnley-Whittingstall's Chicken Out! campaign will be visiting Edinburgh on Saturday
15th of August 2009 between 9a.m. and 5p.m.
The people
of Edinburgh and festival punters are invited to sign
up to a free-range future by Compassion in World Farming, the leading farm animal
welfare charity. The charity's Chicken Out! tour will land at the Gyle Shopping
Centre, at the same end as Marks & Spencer, in the city centre.
The Chicken Out! campaign is led
by River Cottage Chef, Hugh Fearnley-Whittingstall and includes the UK tour and
online blog, both covering 39 days to represent the short life of an
intensively farmed broiler chicken.
The Compassion in World Farming Chicken
Out! team will visit the most influential towns and cities in the UK to
persuade Britain to opt for higher welfare quality, such as RSPCA Freedom Food,
as the minimum standard when buying
chicken.
Chicken out team and their mascot will be on tour for 39 days to expose the suffering factory farmed
chickens have in an intensive chicken farm. For more information on the tour or
to register support, please go to www.chickenout.tv
The intensively farmed chicken blog launched on 10th August
2009 at www.chickenout.tv where updates on the
tour will also be posted. Compassion in World Farming will also Twitter about the
local events, post updates on Facebook, add pictures of the tour on Flickr and
send local Bluetooth alerts.
About the Chicken Out!
Campaign
The Chicken Out! Campaign is led by Hugh
Fearnley-Whittingstalll in association with Compassion in World Farming. Hugh
first took on the supermarkets, the poultry industry and consumers in 2008, to
try to change the UK's relationship with its favourite meat forever.
In
the UK 784.4 million meat chickens were slaughtered
in 2008 (Defra stats). It is estimated that around 90% of chickens in the UK are
reared in industrial systems. Standard chickens are grown from newly hatched
chick to oven-ready bird in just 39 days. These birds, reared in the intensive
systems, are bred to increase weight rapidly and at least 25% of them
suffer from lameness and discomfort
related to their excessive growth rates. Millions of broiler chickens die from
heart failure in these sheds.
The
Chicken Out! Campaign aims to highlight the unacceptable practice of the
intensive factory farming of chickens and encourage consumers to choose higher
welfare standards when buying chicken.
The
intensively farmed chicken blog launches on August 10th at www.chickenout.tv Compassion in World Farming will also Twitter about the 11 local events across
the UK, post updates on Facebook, add pictures of the tour on Flickr and send
local Bluetooth alerts for the 39 days of the chicken's life.
About Compassion in
World Farming
Compassion
in World Farming was founded over 40 years ago by a farmer who became horrified
by the development of modern, intensive factory farming.
Compassion
is a registered charity and today we campaign peacefully for an end to cruel
factory farming practices.
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